Smart DNS resolves slug.chain.global to the nearest hub
WAF, DDoS protection and end-to-end TLS
L2
AI middle platform
The intelligent brain
An AI orchestrator dispatches tasks to specialist sub-modules — selection, multilingual content, pricing, customer service, compliance and the digital-human livestream module — all sharing a continuously trained knowledge base.
Selection & trend insight from cross-border marketplace data
Brand intake auto-spawns a category chain. Branch life-cycle, slug uniqueness, subdomain binding, role-based data isolation and shared supply / payments are all enforced here.
One category → one chain → unlimited numbered branches
Slug + subdomain registry with global uniqueness guards
Tiered roles: chain admin sees rollups, branch admin runs the floor
Shared sourcing, warehouses, carriers and payment rails
L4
Storefront layer
The terminal where commerce happens
Chain headquarters showcase the category brand; numbered branches are full-stack stores with their own membership, orders and digital-human livestream studio embedded in every page.
Built-in commerce + AI ops + livestream cart in every branch
Per-branch data dashboard rolled up to the chain control room
AI digital-human livestream
Always-on virtual hosts selling 24/7 in 50+ languages
A standardised digital-human livestream module sits inside every chain and branch — built from generative avatars, ASR / NLP / TTS, real-time interaction and direct cart linkage. No human host required.
50+
Live languages
24×7
Always-on hosts
≤100ms
Edge stream latency
0
Human hosts required
Brand-locked avatars
Customise hairstyle, wardrobe and persona per chain. Beauty hosts feel polished, electronics hosts feel pro.
50+ languages, lip-synced
ASR + NLP + TTS keep mouth, expression and gesture in sync with whatever language the audience speaks.
Self-writing scripts
Pulls AI selection + active promos, builds the script, and adapts pitch in real-time based on chat sentiment.
Live cart & coupons
Replies to bullet chat, fires flash deals and pushes products straight to the embedded cart on the storefront.
TikTok + Facebook + own site
One configuration, distributed delivery — the same stream is pushed to every channel from the closest edge node.
Per-branch dashboards
Viewers, interaction rate, conversion and GMV roll up from each branch into the chain control room.
Chain & domain conventions
Hard-coded into the platform so the network never drifts.
Chain headquarters
Fashion Cross-Border Chain · fashionchain.global
Numbered branch
Fashion Cross-Border Chain · Branch 001
Branch slug
001 — digits only, globally unique
Branch subdomain
001.fashionchain.global
Tenant ID
fashion_001 — full data isolation
Six-step rollout
From bare metal to a self-running storefront swarm.
STEP 01
Infrastructure
Global nodes, container fabric, distributed storage, DNS and security hardening.
